Dutch East
Interiors
About Warren Red
Branding

A New York-based design firm specializing in interiors and branding for the hospitality industry

Pilsener Haus & Biergarten

Hoboken, NJ

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Initially engaged to design the exterior signage, garden and main entry gates for Hoboken's Zoning Board hearing, Warren Red then provided a full branding package for Pilsener Haus & Biergarten. Seeking a neighborhood for their next venture, the client recognized a gap in the Hoboken market for convivial outdoor dining and an authentic bier hall experience. A research-based design approach combined style elements from US and European brewery vernaculars with the character of the old warehouse building that the bier hall occupies.
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Pilsener Haus & Biergarten

Hoboken, NJ

Initially engaged to design the exterior signage, garden and main entry gates for Hoboken's Zoning Board hearing, Warren Red then provided a full branding package for Pilsener Haus & Biergarten. Seeking a neighborhood for their next venture, the client recognized a gap in the Hoboken market for convivial outdoor dining and an authentic bier hall experience. A research-based design approach combined style elements from US and European brewery vernaculars with the character of the old warehouse building that the bier hall occupies.

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